Memory, Preferences, and Choices: How Our Noses Impact Our Decisions

Our memories affect our choices. It makes a whole lot of sense: we decide based on what we know.  And if we don’t have any experience with a particular decision, we generalize. Was there something similar in the past? Something that I can relate this to, something that will help me choose? Memory can make an otherwise impossible decision tractable. But can we trust it? viaMemory, Preferences, and Choices: How Our Noses Impact Our Decisions | Artful Choice | Big Think.