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31 août 2011
Why Good Advertising Works (Even When You Think It Doesn't)
Many people think TV ads do not influence them. A $70 billion marketing industry disagrees. One side has to be right, and one side has to be wrong. Bet on the money.
viaWhy Good Advertising Works (Even When You Think It Doesn't) - Nigel Hollis - Business - The Atlantic.
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